![](https://mikaelkangas.com/wp-content/uploads/2022/10/vaeske-2021ss-revitalize-04-New-York-skyline-2_1x1.jpg)
The væske™ brand’s visuals were attractive to Millenials but needed more precise and focused attention on what makes the væske™ juice blends special. Our work included a limited-time Instagram take-over where we created all the content with this in mind, a packaging re-fresh with an AR experience, and an e-commerce website re-platforming with a new design.
![vaeske-2021ss-hydrate-02-Ocean-setup-v24-Front_alt_21x9_1280px-scaled](http://mikaelkangas.com/wp-content/uploads/2022/12/vaeske-2021ss-hydrate-02-Ocean-setup-v24-Front_alt_21x9_1280px-scaled-1.jpg)
![vaeske 2021ss revitalize 05 desert v24_21x9_1280px](http://mikaelkangas.com/wp-content/uploads/2022/10/vaeske-2021ss-revitalize-05-desert-v24_21x9_1280px-scaled.jpg)
Client
væske
Creative
Mikael Kangas
Services
Packaging refresh, in addition to new designs for beverage bottles and DTC boxes. New 2D and 3D aloe vera emoji design, AR experience. E-commerce re-platforming, site design and social take-over with all unique branded content, illustrations and e-commerce product renderings created in-house by Mikael Kangas Creative Studio.