Michael Kors Collection
For the new generation of jet-setters
Fall 2018 Michael Kors Collection received its most significant branding update in over a decade, introducing its new modern take on the jet-set lifestyle with updated branding, new photography direction, and digital experience.
Client
Michael Kors
Creative
Art Direction Mikael Kangas, Creative Directors Michael Kors and Lance LePere
Services
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs, micro-site, and advertising guidelines. Deliverables included designs for print advertising, digital banners, site experience, e-mail designs, social content, in-store signage, and OOH advertising, with custom large format designs for crucial locations and overseeing an in-house team of designers and art directors.
Michael Kors Collection Fall/Winter 2018
Fall 2018 Michael Kors Collection received its most significant branding update in over a decade, introducing its new modern take on the jet-set lifestyle with updated branding, new photography direction, and digital experience.
