BCBGMAXAZRIA
A new beginning bringing the brand back to its roots
Complete seasons of cohesive branded communication, starting with New York Fashion Week, advertising campaign, and ending with seasonal digital content.
Client
BCBGMAXAZRIA GROUP
Creative
Mikael Kangas
Services
New York Fashion Week challenges included a content strategy for all digital channels to mix current products for sale while teasing the upcoming show. For the show, we teamed up with the best talent in each field for runway design, music, light, hair, and make-up direction. In addition, working closely with the video vendor, we delivered a Live-stream of the show, post-show behind-the-scenes coverage, runway show lookbook, and additional social content.Ad campaign concept, casting, and photography art direction as lead creative on set for all print, digital, and motion assets. Creative deliverables included image-book, in-store signage, Out-of-Home advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs, and a curated social feed with dedicated content.
BCBG Fall/Winter 2016
The performer and dancer were our muses as the fall/winter collection hit the runway and the stage lights turned on. Creative executions started with the runway show, social content, advertising campaign, and digital activations.
