MICHAEL Michael Kors
Multi-seasonal collaboration with the legendary ‘jet set’ brand
Successfully executed 360 content for the launch of Michael Kors Premium Jewelry line, Holiday gifting and party dressing campaigns, Michael Kors Fragrance, and the Michael Kors Access x Google smartwatch collaboration.
Client
Michael Kors
Creative
Mikael Kangas
Services
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs, micro-site, and advertising guidelines. Deliverables included designs for print advertising, digital banners, site experience, e-mail designs, social content, in-store signage, and OOH advertising, with custom large format designs for crucial locations and overseeing an in-house team of designers and art directors.
