Joe Fresh
Optimism, flirtation, and charm
With a charming personality and classic styles, we presented the Canadian supermarket brand from a chic, luxury point of view. Introducing Supermodel Karlie Kloss as the new face of Canadian fast-fashion retailer Joe Fresh.
Client
MODCo Creative
Creative
Mikael Kangas
Services
Campaign concept for MODco creative, on-set photography art direction, and campaign guidelines with design executions for print and digital. Deliverables included broadcast tv commercials, in-store signage, and creative concepts for additional seasonal implementations for Joe Fresh.
