H&M.com
Initial product photography direction and guidelines for the global fast fashion retailer
Responsible for creating the initial guidelines and standards for the launch of the global fashion retailers inhouse product photography studio.
Client
H&M Online
Creative
Mikael Kangas
Services
The project scope included guidelines for light, casting and styling direction. Creative lead on set, responsible for the creative direction and feedback, as well as putting processes in place from photography to final images going live.
