BUGATCHI
Be you, be BUGATCHI
Acting as in-house brand creative director at BUGATCHI, creating a long-term strategy and processes to ensure the BUGATCHI brand stays relevant to its original demographic while remaining true to its history and craftsmanship.
Client
BUGATCHI
Creative
Mikael Kangas
Services
The creative approach included focusing on the name BUGATCHI long-term without sub-brands, logo update in three steps, and developing a seasonal calendar for all brand marketing, site, and e-mails, including new templates for all marketing channels.
BUGATCHI Fall/Winter 2020
Combined lookbook and advertising campaign captured in one day at the brand's showroom and the streets of New York. This signaled a new start for the brand with updated photography and branded communication across all marketing platforms.
GDN Banners Before/After
Rebranding
Homepage Before/After
Dynamic Display Banners Before/After
