Michael Kors #MKGO
A new take on Michael Kors
Branding and launch campaigns for the #MKGO capsule collections from Michael Kors, bringing out a more modern and bold side of the brand.
Client
Michael Kors
Creative
Mikael Kangas
Services
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs, micro-site, and advertising guidelines. Deliverables included designs for print advertising, digital banners, site experience, e-mail designs, social content, in-store signage, and OOH advertising, with custom large format designs for crucial locations and overseeing an in-house team of designers and art directors.
#MKGO Launch Campaign
Michael Kors #MKGO Branding and Launch Campaign. The campaign video generated over 4 million views on the Michael Kors youtube channel.
#MKGO Rainbow Collection
#MKGO News Print Collection
