H&M Trend
A Fashion-forward take on fast fashion
New identity, brand platform, and visual cues to ensure the H&M Trend collection would stand out across all customer touchpoints while still being true to the core H&M brand values.
Client
H&M Global Creative
Creative
Mikael Kangas
Services
The project scope included campaign concept, product selection with the buying team, and alignment on styling direction. In addition, casting with the shoot production team, creative lead on set, responsible for the creative direction and feedback for styling, hair, make-up, set, and photography. Post-shoot responsibilities included initial layouts, overseeing campaign guidelines, crop guides, retouching direction, and site experience.
